This involves a combination of processes that includes both technology and self advertising for the purpose of displaying your product, service or website on the top of others. It helps your brand to pop up above all on the internet platforms like Google and other search engines. Search Engine Optimization helps increase the web traffic and reach targeted visitors. Search Engine Marketing is the technique of using paid advertising to make your website appear on the top of the search engine results pages (SERP) and displaying advertisements in other Google network sites. In a competitive world these are inevitable parts of technology. SEM can be the ideal solution to achieve more visibility and grab more attention that can be easily converted into more sales than SEO alone can do. As a part of SEM services, you can receive regular reporting, reading trends, pricing strategies, Creative inputs etc.