Audio content is a typical media that can influence the people even though they are not fully aware of it. The audio involves an array of media like radio, music, podcasts, audio books, and artificial intelligence (AI) platforms, voice recognition assistant tools etc. Unlike video or written formats, the key advantage of audio content is that it can be easily digestible on the go or while multitasking. Voice based advertisements have marked a steady growth, it is essential for the modern business world to incorporate them effectively into their strategies. Audio is also a cost effective way to convey messages, briefings and information to potential customers. Additionally, audio content can also be used effectively to improve user experience (UX) and enhances the chances of communicating with them.